Fruit & Vegetables: Global Industry Guide is an essential resource for
top-level data and analysis covering the Fruit & Vegetables industry. It
includes detailed data on market size and segmentation, textual analysis of the
key trends and competitive landscape, and profiles of the leading companies.
This incisive report provides expert analysis on a global, regional and country
basis.
Moreover, consumers are aware of the importance of eating fruits and vegetables
on a daily basis, as part of a healthy lifestyle. However, retail price
increases, combined with the economic crisis, mean that fresh produce is getting
increasingly expensive for UK consumers. Although the value of the market has
risen on an annual basis since 2007, volume sales have declined. This trend is
most noticeable among low income households. Cash-strapped consumers are unable
to afford fresh produce, choosing frozen variants and processed foods instead
that offer at least one of the recommended ‘5-a-day’.
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