Fruits and Vegetables Are A Staple Part Of Britain’s Diet

Moreover, consumers are aware of the importance of eating fruits and vegetables on a daily basis, as part of a healthy lifestyle. However, retail price increases, combined with the economic crisis, mean that fresh produce is getting increasingly expensive for UK consumers. Although the value of the market has risen on an annual basis since 2007, volume sales have declined. This trend is most noticeable among low income households. Cash-strapped consumers are unable to afford fresh produce, choosing frozen variants and processed foods instead that offer at least one of the recommended ‘5-a-day’.

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